Ben Blench

I was lucky enough to work closely with this iconic mobility brand over a period of three years. From helping define their tone of voice to planning and executing content strategy to leading the editorial team behind the messaging of their revolutionary luggage system — there isn't much I didn't write for them.

I was part of the team that transformed Emirates from a travel and transport provider into the world’s most valuable airline brand. I helped bring the new “Hello Tomorrow” brand platform to life with cross-media copy and concepts, and also supported local markets in creating communications that fit the new brand.

A small company with a huge appetite. For their 2013 rebrand, I helped Rude Health articulate what they're all about with a fresh tagline and supporting communications toolkit. My wife swears by their Spelt Flakes; I'm more of a porridge person.

I work in partnership with the awesome Lucy Crystal, writing brochures, web copy, press releases, and leaflets for Nikon cameras and lenses. Unfortunately, this hasn't had any positive effect on my photographic "skills".

This award-winning digital campaign for Philips Cinema TVs set up a film script, then invited people to "Tell It Your Way". My copy on Facebook and YouTube encouraged aspiring filmmakers to take part, while marketing copy brought the product to life. The campaign ended up reaching a total of 10 million viewers and winning a Silver Lion at Cannes 2011.

Apps! They’re everywhere. Even up in the air, helping you compile your travel snaps and videos into a sharable "here's what I did on holiday" movie. I wrote the in-app copy, marketing copy, and a case-film script for this award-winning app.

I translated photographer Ralf Mitsch’s books Why I Love Tattoos and Why I Love Sex, working from Dutch into English. As well as translations and higher-level transcreation, I’m also happy to tidy up non-native English. No, I don’t have any tattoos.

Secretly I want to be a rock star. I love writing and performing songs, and music plays a central role in my feeling for language. Tone, rhythm, flow, storytelling... and knowing when to turn it up to 11 (my amplifier actually goes up to 12). Click here to listen to some songs by my band, Kiss My Face.