Ben Blench

Hello! I’m Ben, a freelance copywriter based in Amsterdam. I have twenty years experience creating concepts and writing interactive and integrated advertising campaigns, marketing copy, and brand communications. I’m quick, flexible and good at getting the words right. Yes, I speak Dutch. No, I don't write in Dutch.

Download my CV | Call me +31 68 114 1148 | benblench@gmail.com

Bugaboo

Brand Comms Content Strategy Product Positioning Concepts Social Brochure Scripts

I was lucky enough to work closely with this iconic mobility brand over a period of three years. From helping define their tone of voice to planning and executing content strategy to leading the editorial team behind the messaging of their revolutionary luggage system — there isn't much I didn't write for them.

"Ben created compelling content and was instrumental in moving Bugaboo to ‘think content first’."

Anne-Mieke Minderhoud, Bugaboo Global Communications Director, April 2017

Emirates Airline

Branding Concepts Headlines Short copy Outdoor Interactive

I was part of the team that transformed Emirates from a travel and transport provider into the world’s most valuable airline brand. I helped bring the new “Hello Tomorrow” brand platform to life with cross-media copy and concepts, and also supported local markets in creating communications that fit the new brand.

"We were nothing short of amazed."

Manuel Noechel, DataDogs, March 2013

Rude Health

Branding Tagline Short copy

A small company with a huge appetite. For their 2013 rebrand, I helped Rude Health articulate what they're all about with a fresh tagline and supporting communications toolkit. My wife swears by their Spelt Flakes; I'm more of a porridge person.

"I got goosebumps when I read what you wrote."

Steven Blom, CEO TomTomTaxi, May 2012

Nikon

Brochure Interactive Press Release Short copy Long copy

I work in partnership with the awesome Lucy Crystal, writing brochures, web copy, press releases, and leaflets for Nikon cameras and lenses. Unfortunately, this hasn't had any positive effect on my photographic "skills".

"He works hard and fast and delivers quality copy and ideas every time."

Chris Baylis, Executive Creative Director, Tribal DDB Amsterdam, 2012

Philips Cinema

Interactive Social Short copy Long copy

This award-winning digital campaign for Philips Cinema TVs set up a film script, then invited people to "Tell It Your Way". My copy on Facebook and YouTube encouraged aspiring filmmakers to take part, while marketing copy brought the product to life. The campaign ended up reaching a total of 10 million viewers and winning a Silver Lion at Cannes 2011.

"You have computer brain!"

Njoman Parman, Gangsa Master, February 2008

KLM Passport

App Social Video script

Apps! They’re everywhere. Even up in the air, helping you compile your travel snaps and videos into a sharable "here's what I did on holiday" movie. I wrote the in-app copy, marketing copy, and a case-film script for this award-winning app.

"Benjamin has tried hard with his tracing practice but as yet hasn’t gained control over his pencil."

Elaine Trenfield, Form Mistress, December 1977

Why I Love Tattoos and Sex

Translation Book

I translated photographer Ralf Mitsch’s books Why I Love Tattoos and Why I Love Sex, working from Dutch into English. As well as translations and higher-level transcreation, I’m also happy to tidy up non-native English. No, I don’t have any tattoos.

A nice French person who looked a lot like Emanuelle Béart

"T'es un dictionnaire ambulant!"

Friend of my French Exchange, May 1989

Kiss My Face

Music Songwriting Personal

Secretly I want to be a rock star. I love writing and performing songs, and music plays a central role in my feeling for language. Tone, rhythm, flow, storytelling... and knowing when to turn it up to 11 (my amplifier actually goes up to 12). Click here to listen to some songs by my band, Kiss My Face.

More about me

I’m creative, inspirational, organised, quick to learn, dependable, and fun to work with.
I speak five languages: Native English, Dutch (NT2), fluent French, rusty German, and good Russian - but it's been a while...

» Download my CV (PDF) » Download my full portfolio (PDF)

Clients

Adidas, Budweiser, Bugaboo, Canon, Emirates Airlines, Greenpeace, G-Star RAW, Gucci, Heineken, KLM, K-Swiss, NetJets, Nikon, Nymgo, Pampers, Peugeot, Philips, Rolls-Royce, Rude Health, Sony, Sony Ericsson, TomTom, Uber, Under Armour, WeTransfer.

Agencies

AKQA, Anomaly, Blast Radius, DesignBridge, EURO RSCG 4D, Fabrique, Frog Design, IceMobile, Kingsday, KONG, N=5, Nomads, Perfect Fools, Sid Lee, Strawberry Frog, Tribal DDB, UNGA.