Ben Blench


Hello! I’m Ben, a freelance copywriter based in Amsterdam. I have over fifteen years experience creating concepts and writing interactive and integrated advertising campaigns, marketing copy, and brand communications. I’m quick, flexible and good at getting the words right. My company is called Silver Top Tortoise. I’ll tell you why when we meet in person.

Branding Concepts Headlines Short copy Outdoor Interactive
I was part of the team that transformed Emirates from a travel and transport provider into the world’s most valuable airline brand. I helped bring the new “Hello Tomorrow” brand platform to life with cross-media copy and concepts, and also supported local markets in creating communications that fit the new brand.

"We were nothing short of amazed."

Manuel Noechel, DataDogs, March 2013
Manuel Noechel

Rude Health

Branding Tagline Short copy
A small company with a huge appetite. For their 2013 rebrand, I helped Rude Health articulate what they're all about with a fresh tagline and supporting communications toolkit. My wife swears by their Spelt Flakes; I'm more of a porridge person.

Steven Blom

"I got goosebumps when I read what you wrote."

Steven Blom, CEO TomTomTaxi, May 2012

Nikon

Brochure Interactive Press Release Short copy Long copy
I work in partnership with the awesome Lucy Crystal, writing brochures, web copy, press releases, and leaflets for Nikon cameras and lenses. Unfortunately, this hasn't had any positive effect on my photographic "skills".

"He works hard and fast and delivers quality copy and ideas every time."

Chris Baylis, Executive Creative Director, Tribal DDB Amsterdam, 2012
Chris Baylis
Interactive Social Short copy Long copy
This award-winning digital campaign for Philips Cinema TVs set up a film script, then invited people to "Tell It Your Way". My copy on Facebook and YouTube encouraged aspiring filmmakers to take part, while marketing copy brought the product to life. The campaign ended up reaching a total of 10 million viewers and winning a Silver Lion at Cannes 2011.

Njoman Parman

"You have computer brain!"

Njoman Parman, Gangsa Master, February 2008

KLM Passport

App Social Video script
Apps! They’re everywhere. Even up in the air, helping you compile your travel snaps and videos into a sharable "here's what I did on holiday" movie. I wrote the in-app copy, marketing copy, and a case-film script for this award-winning app.

"Benjamin has tried hard with his tracing practice but as yet hasn’t gained control over his pencil."

Elaine Trenfield, Form Mistress, December 1977
Elaine Trenfield

Why I Love Tattoos

Translation Book
I translated photographer Ralf Mitsch’s book about tattoos, working from dutch into english. As well as translations and higher-level transcreation, I’m also happy to tidy up non-native english. No, I don’t have any tattoos.

A nice French person who looked a lot like Emanuelle Béart

"T'es un dictionnaire ambulant!"

Friend of my French Exchange, May 1989

The Nick

Music Songwriting Personal
Secretly I want to be a rock star. I love writing and performing songs, and music plays a central role in my feeling for language. Tone, rhythm, flow, storytelling... and knowing when to turn it up to 11 (my amplifier actually goes up to 12). My band is called the Nick and you can listen to our brand of snotty indie stuff here.

More about me

I’m creative, inspirational, organised, quick to learn, dependable, and fun to work with.
I speak five languages: Native English, Dutch (NT2), fluent French, rusty German, and good Russian - but it's been a while...

Clients

Adidas, Budweiser, Bugaboo, Canon, Emirates Airlines, Greenpeace, G-Star RAW, Gucci, Heineken, KLM, K-Swiss, NetJets, Nikon, Nymgo, Pampers, Peugeot, Philips, Rolls-Royce, Rude Health, Sony, Sony Ericsson, TomTom, and Under Armour.

Agencies

AKQA, Blast Radius, DesignBridge, EURO RSCG 4D, Fabrique, Frog Design, IceMobile, Kingsday, KONG, Nomads, Perfect Fools, Pink & Poodle, Sid Lee, Strawberry Frog, Tribal DDB, We Love Digital.